Nexo announces a major rebrand as an all-encompassing digital asset wealth platform 
Cryptocurrency Oct 31, 2024 Share
Nexo, a leading digital asset institution, has announced a major rebrand, transitioning from a crypto lender to an all-encompassing digital asset wealth platform, as revealed to Finbold on Thursday, October 31.
The rebrand coincides with the Bitcoin Whitepaper Day and shows Nexo’s commitment to empowering investors with the sophisticated tools necessary to build, safeguard, and leverage digital wealth.
The Nexo rebrand
After 20 months of extensive research and involving 5,000 users in almost two dozen countries, Nexo is evolving its platform to accommodate the needs of sophisticated crypto investors.
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With a fresh logo and a more intuitive user interface, the platform seeks to address the rising demand for flexible yet advanced digital asset trading solutions.
Kosta Kantchev, Nexo’s Co-founder and Executive Chairman, described the platform’s ‘Wealth Forward’ philosophy:
“Our ‘Wealth Forward’ philosophy positions us as the first major crypto company to make a strategic move to a comprehensive digital asset wealth platform. We focus on providing independent, savvy investors with smarter and more flexible ways to grow and access their wealth in the digital asset space.
Nexo’s new visual identity
Embracing a refreshed visual identity, Nexo focuses on longevity and progress.
The new design, featuring an upward-flowing logo pattern, are said to symbolize human resilience and exponential growth, while the soft grays and beiges, together with vibrant greens, reflect the contemporary, active lifestyle of Nexo’s clientele.
Elitsa Taskova, Chief Product Officer of Nexo, commented on the new style, saying:
“Our new visual identity mirrors Nexo’s evolution into a sophisticated digital assets wealth platform. Going forward, we are focusing on hyper-personalized, white-glove service, offering autonomy and flexibility within an intuitive product suite with the tools and expertise to help you thrive. As digital assets merge with traditional investments, Nexo stands ready to guide you, providing compliant opportunities for growth and long-term value.”
Meeting the demands of the crypto market
The crypto market’s growth is generating buzz among institutional and retail investors alike.
Recent developments like Bitcoin spot exchange-traded funds (ETFs) further underscore the ongoing transformative shift.
Namely, around 65% of institutional investors are ready to enter the market, while 72% of retail investors see digital assets as an essential part of one’s portfolio.
So far, Nexo boasts around $320 billion in processed transactions, $8 billion in crypto credit issued, and $945 million in interest paid out.
Flexible and fixed-term yield options
Nexo’s platform now features a whole range of wealth management services.
For example, investors can grow their savings with flexible and fixed-term yield options and Dual Investments, all accessible 24/7.
Asset management is streamlined with offerings like crypto-backed credit, 1,500 market pairs, crypto futures, etc.
Additionally, Nexo ensures seamless spending with improved liquidity options, including access to funds via the Nexo Card.